|Woman carries gun|
(Scroll down for video) A pizza shop owner had a strong desire to show his support for the first amendment even if it means losing out on profit.
A Virginia Beach, Virginia, pizza shop owner, is showing support for the rights to carry firearms by giving gun owners a discount of 15 percent on their order.
Jay Laze, who is the owner of All Around Pizzas and Deli, has received media attention for his novel idea.
In order to get the discount, customers have to either bring their weapon or they can present their permit to carry concealed weapons at the time of purchase.
The offer began after a frozen yogurt shop in Utah, made headlines for giving discounts to gun owners.
"I thought it was a great idea. It should be happening all over the country," Laze said, according to press reports.
Since the discount began, Laze says 80 percent of his customers have brought weapons into the pizza shop.
Laze is also a legal gun owner and he has always been an advocate of the right to carry firearms.
Initially, he planned to offer the discount for a short time,
but since the response has been overwhelming, he might make it permanent, according to reports.